How often we guys came up with some idea of doing something of our own in our college time? But we usually don’t take it seriously most of the time. And those who understand their passion and start working on their dreams at the right time, usually achieve success. Just like these two IITians; Prabhkiran Singh and Siddharth Munot, Founder of hugely famous E-commerce startup Bewakoof.com. These two civil graduates from IIT Bombay always wanted to do something of their own & their journey have been started when they were sitting outside their college & drilling their minds to start something of their own. Let’s have a look to their success story!
Journey Of Bewakoof.Com
It was in 2010 when Prabhkiran Singh & Siddharth Munot was searching for some domain name for their business & come across the idea of taking Bewakoof.com to start with, as the month of April was about to start and April Fool’s day was near around. Also, they wanted to create something humorously, witty and eye-catching by the youth, so they thought Bewakoof.com would be perfectly good to start with. Although the domain was registered in 2010, they never went ahead to do anything about it. The work on the site was already begun around 2011, but the site was launched at the end of Jan 2012.
Both the founders have started their career separately after the graduation. Prabhkiran was started with his Lassi venture named khadke gLASSI outside his college, Which wasn’t went well & thus had to be closed down.
On the other hand, Siddharth was working with an educational startup. Both of them then decided to start their own business of T-Shirt printing. They wanted to design something that could bring some humour to college students. They researched about the latest youth trends, lifestyle and started designing quotes for their T-Shirts accordingly. And as they were expected, their brand name, cool yet humorously quotes printed on the t-shirts were grabbed the attention of everyone & received a great response from the youth towards their products.
Marketing Strategy and Tactics
The company used two major platform Justdial & Facebook to market & promote their products initially. The effect was clearly seen & in less than a few months, their facebook page got engagement of more than 75 thousand users.
Apart from the social media handlers, the company also created some extensive college campaigns where students are supposed to spread Beewakoofy around the college campus and free Tees provides them from the company.
The company also promoted their products, through tie up with many top brand e-commerce sites to sell their products including Snapdeal, Indiatimes Shopping and Seventymm.
Marketing to drive traffic to their official website was done using the two most famous Facebook pages “2 Min Aaya Yaar Raste Mei Hoon” and their company page “bewakoof.com.”
These pages kept the customers occupied with the Facebook memes and trolls to promote them on their website.
The surprising strength of the brand is their appealing and trendy quotes printed on different t-shirts and various products. It attracts the people in the first appearance. Other than this, the replacement policy helps the consumers with ease of buying any item. Customers can pay using the method of COD with an advantage to check the product before accepting it from the channel partner.
Increasing Popularity Day By Day
- More than 2.5 million monthly hits on website.
- Shipping started over 90 countries.
- Over 40.1 lacs Facebook fans.
- Over 8700 active followers on Twitter.
- Over 2.39 lacs followers on Instagram.