VLCC is a renowned brand with international presence in over 11 countries having Indian roots and a female founder Vandana Luthra. She started this in the times when women weren’t allowed to go out of the house let alone even think of something in a professional capacity that too of a startup which thought of an idea decades ahead of its time. Vandana Luthra started this in 1989, a time when people didn’t even care about fitness or food let alone nutrition or appearances.
Despite the support offered by her husband Vandana wanted to do it on her own and took a small loan from a bank, due to the unique concept she succeeded in getting people flocking to his company after facing the initial hiccups. In male-dominated times, she faced lots of criticism and people who tried to bring her down, but it was her strength to stand by her belief in the idea that was unique, unusual to say the least and was never introduced in India before.
Inspiration to make other people’s lives better came to Vandana from her parents, she was an eyewitness in her childhood of her folks inviting neighbourhood kids to watch TV when they bought their first one, and it was a rarity to have at that time. Furthermore, her mother ran a trust named Amar Jyoti which was amongst the first ones in the field of education and educated kids from nursery to class VIIth, those with disabilities were also empowered.
In the early days, Vandana just wanted to promote health and fitness in the areas of India, but it was her passion to give sensual hairstyles to people’s and the experimentation with all the facials on her mother’s face which further led to such a revolution in health and beauty industry in India.
The success of her venture solely lies behind the fact that instead of treating it like a company or brand, she promoted it like a clinic, she herself used to work for hours daily with doctors, even today majority of its clients come from doctors.
”Set your goals and work towards it. There is no stopping anyone from reaching the pinnacle of success if there were firm commitment and dedication.”
The key to success lies in above words says Vandana Luthra who has seen the utmost of challenges and faced worse odds only to climb and come on top of all these and became an inspiration and look up to person for all those who follow especially the women entrepreneurs. To recognize her work she has been bestowed upon with many awards and recognitions, chief amongst them being Padma Shri, Women Entrepreneur Award, Rajeev Gandhi Women Achiever’s Award.
Luthra, who’s a big proponent of beauty education, was appointed the first chairperson of the Beauty and Wellness Sector Skill Council in 2014. This is backed by the government of India and will offer skills training for the beauty industry.